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总体来说，Cover Letter和Resume就是问“So What”，你做了无数的事情，So what? 看你简历的人都是在问这些问题，回答好了这个问题，得到Interview就没有问题啦。
先讲讲Cover Letter：
目的：Win the interview (Not the job)
结构：不要乱改结构，因为很多人只看第二段
第一段：说明你为什么要申请这个职位，以及表明你已经跟公司里面的某个人谈过了（重要！这样人家不会认为你的Cover Letter是Spam）。通常的切入点是公司的培训，文化以及行业状况，工作性质等等（选择因人和工作而异）。Anyway，表现出下过一番功夫。
第二段：说明你为什么胜任职位。以Job Description为出发点，选出2-3点公司认为的重要的素质，加以阐述。特别重要的是！不要重复Resume里面提过的东西，要讲故事（但是要简洁，我下面会提到CL跟Resume不同之处），讲完故事问自己一句“So what”，说明这些故事经历对公司能有什么贡献。人家看了Resume再看CL不想浪费时间看到重复的东西。
第三段：谢谢，你的联系方式。并且说明你会Follow-up (重要！很多机会是Follow up出来的，而且人家看了会觉得第一你有诚意，真心想要这份工作)
注意事项：
1. 要知道标准格式！Professional Firm很看重Professional，如果自己很牛，但是做的东西不Pro，不要怪HR或者Manager不给机会。标准格式是什么？去Vault随便下一个Cover Letter Guide，看Sample，注意空格，空行，边距，字体，空白（空白很重要，原因？你一天工作18小时，结果让你看一张A4的纸上面全部是字。。。明白吧。。），以及电子签名。
2. 再次强调，Cover Letter写上跟Resume不同的东西
3. Cover Letter一定要很好的Tailor到每个公司，不然就是Spam，你知道Spam的下场吧
4. 将自己的Cover Letter拿给人家看，问问是不是很吸引眼球。修改CL是一个长期过程。
再来讲讲Resume吧：
目的：Win the interview (Not the job)
结构：Contact --> Education --> Experience （篇幅一半） --> Activities (如果有两个Educations, 可以对应的放到Education下面) --> Skills
格式：不要花哨，简洁，要合理的运用“空白”（跟CL同理）。只能有一页（除非你特别肯定那个HR或者忙的要死的Manager会读完你的N-page的Resume）
Education:
1. 日期写Graduation Date，不要写 XXX - Present
2. GPA，Major GPA，TOEFL，GMAT什么的，高就放，不高就省略。多少是高？GMAT 730+， GPA 3.5+
3. 学位，专业。。。。你知道的
Experience & Activities: 四个字：结果导向（量化）
相信大家做了很多事情，也学了很多东西，然后很想把他们都放到简历上面去。很多人会说我干了我在某个学生会干了很多事情，比如组织活动，策划等等。。或者实习中怎么怎么样了。。。It’s OK, but so what? 所以，这里最关键的就是: Action leads to Results。什么是Result呢？看看公司的年报，他们都有自己的Key Performance Indicator，那就是Result。Investor关心的就是那些，他们不关心你中途干了多么Fancy的事情（虽然很重要）。这个道理对HR是同样的。如果你的Action只是Action，没有Result的，那意义就不大了。这里可以举点例子：
- 实习中：%的工作得到承认，Performance Assessment的评价系数，创造了多少收入，为XX部门提供了多少增长率，完成了%的年度指标。。。等等
- 学生会：Membership增长百分比（Marketing做的好不好的评价），Retention rate（人才培训做的好不好的指标），参加会议的人数（影响度），满意度（组织的成功度），Budget（规模）。。。。。反正一堆，关键是要有这个意识去想到这些。
- 然后就是参加各种比赛的得奖了。。（为什么大家喜欢得奖，因为奖项是对行动的证明。。但是多多发掘自己的过去，你也会发现即使没有奖项，你也完成了很多Result）
我相信说了这么多，大家悟性这么好，应该明白了。。看看你的简历，每句话是否有数字，是否有结果，没有？赶紧改哟:) 总体来说，Resume是一个悟性问题，以结果为导向，甚至可以让你在未来做事情的时候有一个清晰的目标，做事的时候更有效率，更有效能。。。。。避免酱油:)
Action words
- 强烈每句话的开头的Action Words都不一样！
- 每句话一定是Action words开头
- 针对申请职位需要的技能来设计Action words （附在了文章结尾）
Skills:
不要写无关的Skill，不要写Office，即使你觉得你Excel用的很好，在Experience里面表现出来。比如用Excel做了Valuation Model， Scenario Analysis，Pivot Table等等。。。
后话：
其实CL和Resume就是一个认识自己，展望未来的过程。虽然整篇文章强调了Results-oriented，但是这并不代表有些事情跟Results没有直接关系就不去干。。。个人是不喜欢这种比较功利的思想，但是business is business。。。Anyway，Enjoy your life, enjoy job hunting!
附上Action Words List (真诚感谢Weston Career Center的分享！):
Finance/Accounting Terminology
Constructed multi-scenario financial models
Asset divestitures
Equity and debt financings
Analyzed the strategic rationale, risks, and potential synergies of ______
Deal value ranging from (x amount)
Due diligence ______
Surpassed revenue goals
Increased _____ portfolio revenue by _____%
Expanded ______ from _____ to _______
Prepared and analyzed ______
Supported Client Negotiations
Employed Multiple Parameters including……
Liquidity ratios
Capital structure
Profitability and projected growth
Accretion/dilution analysis
Instrumental in revenue and income growth of…….
Directed domestic and international affiliates
Financial and Strategic Planning
Auditing and Compliance
Operating and Working Capital
Merger and Acquisition Negotiations
Cash Flow Management and Modeling
Business Valuations
Developed rapport with interested clients
Streamlined quarterly review of consolidated financial statements by….
Created and maintained financial models to…
Managed risk analysis
Implemented operational changes in the reporting process
Sensitivity analysis
Assisted in maintaining ___% accuracy of…
Managed the financial restructuring of…
Maintained account financials and presented the information in weekly meetings
Planned, performed, and supervised external financial statements
Generated division’s income statement and balance sheet
Progressive lean accounting system
Reconciled company bank accounts
Managed all accounting including sales reports and profit margin control
Built model to calculate profitability of…
Owned and presented financial strategy and cost analysis of…project
Developed investment strategies for $x portfolio
Efficient frontier analysis
Secured $x in new business relationships
Increased revenue per client by x%
Marketing Terminology
Product management
Brand management
Initiated various promotional campaigns
Arranged and directed _______ marketing events
Brand Equity
Brand Extension
Brand Recognition
Cannibalizing
Guerrilla Marketing
Social Marketing
Skimming Pricing
Line Extension
Distribution channels
Market Segmentation
Multi-Channel Marketing
Penetration Pricing Strategy
Viral Marketing
Communications platform
Product portfolio management
Customer profile and needs
Brand extension analysis
Improved forecasting accuracy by over __%
Created customized product report templates
Conducted site walkthroughs with clients and prospects
Helped drive market share of primary products
Analyzed profitability ratios in X products
Reengineered product and client mix
Performed competitive analysis
Researched emerging category opportunity
Launched national campaign…
Coordinated and scheduled consumer event promotions
Conducted post promotional analysis
Coordinated packaging stimulus, sensory testing, and qualitative exit interviews for…
Analyzed sales and consumer data to asses product/category performance
Facilitated ideation sessions to produce 20 product and packaging ideas
Developed word-of-mouth strategy to increase sales by $x
Developed strategy to increase household penetration and raise consumer awareness for...
Led team of x analysts through landscape assessment and creative development process
Crafted primary research studies to determine insights among target audience
Quantified sales lift from national promotional campaign
Defined influencer segment for brand X to drive high ROI
Ensured successful execution of retail marketing initiatives
Managed national ads, direct mail and retail marketing campaign
Improved competitive positioning
Developed comprehensive marketing strategy for new product offering
Consulting Terminology
Created storyboard for …
Analyzed potential of entry into x market
Recommended a strategic course of action resulting in a $x opportunity
Analyzed and quantified…
Reviewed company-wide sales results and compiled for presentation at board meeting
Engineered modifications to…
Drafted distilled EIM outline for lay audience…
Researched and compiled materials for company-wide reference library
Demonstrated ability to maintain absolute integrity
Proven track record of being highly effective in collaborative environments
Demonstrated entrepreneurial spirit and skills
Experienced in dealing with ambiguity
Demonstrated ability to be successful in high-pressure, high-stakes environment
Successfully navigated unfamiliar environment
Demonstrated proficiency in managing high-value client relationship
Proven track record of breaking down, structuring, and resolving ambiguous problems
Interviewed and elicited buy-in from wide array of client representatives
Improved communications and tracking of…
Spearheaded new and efficient methodology to…
Exhibited professional attitude
Proven track record of completing difficult projects on schedule
Accomplished Public Speaker
Skillfully communicated
Proven track record in selling new ideas
Conducted comprehensive research on….
Advised major global bank on strategic implementation of partnership with…
Performed due-diligence on existing product line
Benchmarked
Developed a balanced scorecard
Drilldown
Developed pilot strategy for supply chain, working with client team
Change management
Enterprise resource planning
Total Quality Management
Value-based Management
Value-added
Value migration
Process Mapping
Streamlined the creation of…
Performed profitability analysis of…
Led an information technology cross-functional team
Coordinated development of monthly corporate cost allocation reports
Facilitate the communication of audit results to company’s management
Documented all technical processes and procedures for…
Located, forecasted, and procured limited resources for…
Human Resources Terminology
Contributed effective strategies for screening and recruitment
Improved employee benefits program
Improved employee morale
Trained new or existing staff members
Improved employee retention and satisfaction
Initiated/developed a new HR policy
Coordinated Orientation and exit interviews
Acted as a liaison between union employees and management
Supervised new hire process (recruiting, interviewing, negotiating, orientating)
Maintained a turnover rate of less than __%
Delivered business related presentations to x employees
Provided logistics support, scheduling, training and coordination for…
Developed Excel model to quantify strength of succession plans
Presented workforce planning recommendations
Conducted and analyzed data from leadership interviews
Created database to monitor effectiveness of a $x annual sales program
Spearheaded system to track career path progression for…
Revised training program, resulting in % decrease in departmental turnover
Created developmental plans for team members
Administered $x retirement plan with over y participants
Increased overall employee investment plan participants by x% by instituting automatic enrollment program
Coached managers on employee performance issues
Prepared and presented benefits participation reports to senior management
Certified Benefits Professional
Certified Compensation Professional
GPHR (Global Professional in Human Resources)
Global Remuneration Professional
PHR (Professional in Human Resources)
Operations/Supply Chain Terminology
Analyzed the procurement system and recommended streamlining of suppliers
Restructured the…process to reduce time to market by x%
Reengineered the delivery system for…product, resulting in x% cost reduction
Certified Six Sigma Green/Black Belt professional
Managed inventory and ten warehouses with equipment valued at $x
Designed solution to address production bottleneck
Identified problem causing stock losses, proposed and implemented solution cutting monthly losses by x%
Effectively managed daily operations on production floor
Led cross-departmental multi-functional team
Managed site logistics for…
Managed store operations
Identified, analyzed, and prioritized production performance issues, resulting in x% imbalance correction
Developed and executed quality control procedures
Analyzed supply chain process improvement opportunities
Developed pilot supply chain strategy, demonstrating $x in value
Negotiated buy-in from senior management for business improvement project worth $x
Documented all technical processes and procedures for…
Located, forecasted, and procured limited resources for…
Process Mapping
Streamlined the creation of…
Led Process Improvement Project utilizing Six Sigma methodology to eliminate redundancy
Reduced delivery schedule for product x by two weeks and established standardized protocols
Kaizen Blitz program
Value stream mapping
Increasing capacity
Business process changes
Accelerated Improvement Workshops
Production Preparation Process
Directed Order Management Systems
Improved material flow through assembly operation by applying Lean and 6S principles
Worked with critical suppliers to reduce material non-conformance by 59%
Drove Supply Chain process improvement initiatives including demand planning and MRP system improvements |
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